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Paula Deen to Promote the Diabetes Drug Victoza

Posted on Jan 30, 2012
Three years ago, celebrity cook book author and TV chef Paula Deen was diagnosed with type-2 diabetes. Ms. Dean, who is known for decadent recipes that defy doctor’s orders, did not go public with her diagnosis until recently. Last week, Ms. Deen disclosed her condition when she announced that she will be serving as a spokesperson for the diabetes drug Victoza.

The campaign is called “Diabetes in a New Light” and will include lifestyle tips, including recipes that have been modified to be diabetes-friendly. These recipes are produced by Deen’s sons, Bobby and Jamie Deen, and each has a separate endorsement deal with Novo Nordisk. Jamie is the host of his own Food Network program, "Not My Mama's Cooking," which features healthier versions of Paula Deen’s recipes. Ms. Deen, who is known for high-calorie Southern comfort food, does not plan to change the type of food she prepares on her own show.

Victoza is a non-insulin daily injection manufactured by Novo Nordisk, a Danish pharmaceutical company. The drug, which is used to treat type-2 diabetes is similar to Byetta , and like Byetta, has been associated with pancreatitis and thyroid cancer. Other dangerous Victoza side effects include infection, tissue damage, hemorrhaging, and cellular necrosis. Those who experience these side effects should contact a Dallas drug injury attorney for information about dangerous drug claims.

According to the American Diabetes Association, more than 8% of Americans are suffering from diabetes. Another 25% have pre-diabetes, a condition which can cause long-term damage to the heart and circulatory system. Ms. Deen says that a portion of the family’s earnings will be donated to the American Diabetes Association. The family will also participate in American Diabetes Association events.

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